Friday, February 9, 2007

Celebrate good times with jewelry

I am here to write about something I have always wanted. Because I am cheesy and gooey and sentimental. And, I like pretty things. And, I think it is cool to have traditions and quite frankly, this would have been a good tradition to start. You know, if my family loved me enough. (kidding, my family loves me. Please don't call me, Mom. I know you love me.)





Anyway, Tiffany has these things. They are called celebration rings. They are stackable rings that are pretty and diamondy and sparkly. And way too expensive. And, as a marketing tool they are quite lovely. You buy one for someone important to you to celebrate important moments. So you will always remember them. So, you can be lunching with the Newpsies (or the Six Pack Pack, OMG, please get that reference) and they will be like, Look at that stack of rings weighing down your finger. And you can be all, well, this one is in celebration of our anniversary and this one is for the birth of my child and this one was when I joined AA, or whatever really special event you want to remember forever. It is a cool idea.





They have recently jumped this into the several thousand dollar range. When I first saw these it was five years ago they were stackable rings that were sterling with a tiny little stone in them. At that time, they were around $175. Jump forward a few years and these same rings now range from $215 to $265. They have them in emerald, sapphire, ruby and diamond rings and they are so cute. I thought they would be a cool thing for girls my age. Mostly because I wanted them. You get one when you graduate from high school and college. Another when you get your first job. Your first apartment. There are a lot of firsts in a girls life... grandma or daddy should pony up for these rings.


Anyway, hint hint. I heart these.

3 comments:

Alissa said...

I did not get those references. Six pack pack? Newpsies? Huh?

I also wanted those less-flashy Tiffany rings, they are very pretty :)

Arlene said...

RE: The raised prices: NYT just had an article about Tiffany's, namely that their silver line that was designed to bring in younger consumers has been the demise of their reputation in the jewelry field. They are apparently raising prices on everything to alienate the demographic that made them pervasive in pop culture (beyond being a bit player in several movies). It's really interesting. http://www.nytimes.com/2007/02/08/fashion/08CRITIC.html?_r=1&oref=slogin

Caroline said...

Aww... I am the demise of the brand. How excited am I? :)

Also, my jewelry store at home, Borsheim's, did away with sterling entirely the year after I turned 14.

It was kind of drama. Apparently, for bat mitzvahs, all the Jewish girls would get silver bracelets and necklaces and whatever as gifts. They would come in the following week and trade everything in for nicer pieces. Like, 4 silver rope bracelets equaled 1 gold rope bracelet. It was a cluster, so they got rid of the silver jewelry all together.

Another side note... the year before that, my mom worked at Borsheim's as a fun part time job. It was all about the discount, which was ridiculous. When Christmas rolled around, I got my 5 closest friends sterling silver bracelets wrapped in the Borsheim's silver boxes (which where I come from is MUCH cooler then the Tiffany blue boxes.) It was the coup of the middle school. With my mom's discount, the bracelets cost me $7 each. It was pretty sweet.